Borders Capitalizes on YA Novels
My agent posted this Wall Street Journal online article on Facebook today. It’s fascinating. From the article:
Borders, the nation’s second largest bookstore chain by revenue, has also planted its teen flag on Facebook, where it has created a Borders Ink page in hopes of becoming a “source for info on all things teen lit and graphic novels.” One of the lead items posted on Monday featured the Scott Pilgrim series of graphic novels created by Canadian cartoonist Bryan Lee O’Malley.
As a young adult writer starting out, I find this info heartening! And I think it proves that teen lit has selling power. When I was a teen reading Sweet Valley High (Wakefield twins!), I couldn’t imagine that today there would be so many stories out there for young adults.